120 Years of Initial

Created the logo and iconography commemorating the history and evolution of Initial from 1903 to 2023.

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Using the company's vehicles as a visual metaphor gave the logo a sense of forward progression while showing the company's heritage at the same time as it's modernity.
I was then able to bring this to life for the social media campaign.

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Delivered: Logo, iconography, motion graphics, roller banner, social media, email signature.